: What are general rules for appropriated logos (Whether you are selling them as a design, or using them fro marketing)? I have a clothing brand I've been working on and really like the look
I have a clothing brand I've been working on and really like the look of the STP Oil logo. I've seen some bigger name brands make parodies of logos like this before, I was wondering what the actual legality of this is?
I've heard of patagonia sending people cease and desists for logo rips, but I've also seen/heard companies never being contacted over a logo appropriation. Does this still fall under the parody law where atleast 30% of the image must be changed?
Essentially, I'd be changing the "S", "T" and "P" into the name of my brand, while using the general shape and colors. I originally planned to just use this for marketing on Instagram, but would I also be able to sell it on clothing later on?
Edit: Posted on law stackexchange as recommended by commentors.
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While parody can be protected under copyright law in the USA nobody here is your lawyer and we cannot give legal advice. Why don't you try also asking your question on law.stackexchange.com/ ?
Anyway, I think it might be legal to license a commercial font similar to STP and use colors similar to it as long as you are not selling auto products.
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