: What do you think of this logo? Would love some opinions about this logo. I am having the classic problem of being 'too close' to judge objectively. We are a company that does Balloon bouquet

@Sarah814

Quite solemn appearance. I would associate delivering balloons to something fun. Not a circus, but at least a little color and less traditional font.

Your balloons are small, have no variety and they seem to have got stucked to the dot when they were flying away. I think they should be bigger, colorful and placed in the middle.

The twines are waste of space. Without them you'll get bigger text and balloons in the same rectangular space.

Here's an example - a few grey balls and ovals, white text and black shadow. Then the same with random color fills and backgrounds:

Vote Up Vote Down

@Turnbaugh909

opinion.... so take it or leave it....



Completely forget about trying to match some ambiguous words such as "modern" or "classy". No one has definitive answers as to what is necessary to convey those types of subjective statements. Design an easily read, well looking logo.

I suspect it's these types of general subjective words that have at least lead your typeface choice here. I find... (what is that Bodoni Poster?) not only overused, but to me it OFTEN conveys a "we want this to look prestigious but don't really know how to convey that."

Typefaces don't "say" anything. It's how you use a typeface that can possibly convey a message.

Same typeface, but used differently to convey different messages:



The reality is, you generally avoid doing some things in order to create a more "corporate", "strict", "rule-abiding" mark thus lending to an overall less "playful" impression and hopefully in turn conveying more "professionalism" or "classiness". -- all those quoted words are quoted for a reason.... there are no rules. What works for me may not work for you. By no means am I stating any of this is "gospel".

For me, the only thing I'd consider is serif, sans serif, script, or slab... Slab or sans serif tend to be more "institutional". Serif and script tend to be more "friendly". But these too are merely generalizations based upon my own design aesthetic. So if I wanted a more "friendly" mark I'd explore script and serif first... if I wanted a more "institutional" mark, I'd explore slab or sans serif first. But I wouldn't necessary exclude other faces.

There is nothing, anywhere, which states a script font can't be "corporate" or "professional" or a slab serif typeface can't be "playful". It's usage which ultimately matters.



High contrast font makes for lower readibility. Not necessarily an issue. However when considering things like signage for delivery vehicles it may be a concern. Reducing to very small size can give a general impression of both distance reading and limited time reading (as if seen at 30mph)....



So it may be passable. For my taste, it is far too lacking in definition at this size. Squint your eyes a bit and it's unreadable.



All uppercase and letter spaced - to me, boring and not visual interesting at all. People actually read by shape. You are providing, at best a pattern of boxes to read:



The reality is, most may see it as a single or double box:



Using upper/lowercase makes reading easier in addition creating a more interesting visual pattern:



Although I also feel your letter spacing is too great and a tad contrived. Again, I think it may have been implemented because you are specifically thinking "classy" rather than the natural evolution of a design.



As for the balloons themselves.... completely uninteresting. Essentially all the same color. Those slight tints will be completely lost in most instances. Look above at the reduced version I've posted... No idea what that shape may be without the word below it. There's no definition whatsoever.

In addition, the placement at the [dot], along with the extended letter spacing, causes a huge misbalance to the entire mark. It is exceptionally right heavy and will generally make everything with the logo on it feel right heavy. There's no balance with the balloon symbol where you have it.

That being posted, you should be aware I am not a fan of all-centered logos/designs. I am not suggesting that everything needs to be centered - not at all. I'm suggesting you find better balance overall.



Honestly, I'd explore the tail of the Y being a string connecting to one of the Os as a balloon.. but that's merely an idea I'd sketch and play with.

Vote Up Vote Down