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Angie364

: Usage costs for logo animation intro / outro template As a freelancer I recently produced three web animations for a client. The company has just rebranded and I've been asked to create an

@Angie364

Posted in: #Animation #Fees #Freelancing #Licensing

As a freelancer I recently produced three web animations for a client.

The company has just rebranded and I've been asked to create an animated logo intro / outro template (that's 2 x concepts, animation and sound design) for use on:


The three existing videos
100 previously made videos (not made by me)
All future web videos


The cost for the concepts, animation, sound design and adding the intro / outro to the existing three videos I can calculate easily enough but should I be charging extra for the additional usage and the fact this is a template that will likely be sent to other people to be added to any videos they are making for the same client?

If so, can anybody please advise on the best way to price that usage?

With voiceover fees I'm used to paying for usage or buyout.. same with music licensing but I've never had to consider the same with my own work.

I found this thread - Charging an Intellectual Property transfer fee for design work - that suggests the following formula for design work:

"Final formula:
Design fee + (design fee x 3) + (third party licenses) = Fee for native files"

But I am totally unsure if that is appropriate in this case.

Any advice greatly appreciated - thanks.

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@Cugini998

I have found that the usage calcs done by professional photographers helped me a lot in the past - here's a link to a resource I've used before:

AOP usage fee calculator

A typical dayrate for a decent professional photographer in the US right now (where I am at the moment) is ~ 00, so I start with that, and you should set based on the most common locally-applicable professional photographer's dayrate if your work is of high professional calibre.

Hope this helps mate.

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