: Basic SEO Optimization Possible Duplicate: What are the best ways to increase your site's position in Google? What are the basic things a webmaster can do to make it's site

@Turnbaugh106

SEO is not a small thing to do, there are lots of others things a webmaster can do. here are the list:

Business Understanding -
Keywords Research -
Content Optimization -
Canonicalization -
Competition Analysis -
Image Optimization -
Link Validation -
Internal Linking Structure

And Many More......

Vote Up Vote Down

@Carla537

Do not use images in place of text, regardless of what a designer tells you. Any text you read (with a few exceptions, such as logos) should be coded as text, not as an image. Sure, you can use alt tags, but that just isn't the same.

Vote Up Vote Down

@Megan663

P.O.S.H.

Plain Old Semantic HTML, which is the primary basis for microformats.

Specifically, you should ID or Class things what they are or what they're for, not for how they function or how they look.

For instance,

<p class="author">Dan Gayle</p> vs. <p class="green12b">Dan Gayle</p>

Vote Up Vote Down

@Sent6035632

Have original content.
Create a sitemap.
Make sure your pages are actually crawlable. Google can't crawl (well) JS content! Try opening your website with a command line unix browser.
Use semantic HTML
Use meaningful <title>s, title="" attributes, anchor texts
Add nofollow to all user submitted links; otherwise you can use page rank if one of your user links to a phishing/spam/bad website.

Vote Up Vote Down

@Voss4911412

Make your site load faster...

Run your site through a performance profiling tool (Firebug + YSlow on FF | Developer Tools on Chrome).

As of April 2010, Google includes site speed into their algorithm for page ranking.

Vote Up Vote Down

@Lee4591628

A big point to make: content is king.

Write good content, with appropriate markup, and the visitors will come.

Vote Up Vote Down

@Courtney195

There is a lot more than this to SEO, it being a "black art" of sorts. But here are a few of the tips I've received over the years.


Descriptive page titles with the <title> tag.
Use of the heading <h1>, <h2>, etc. tags for heading text
Key words in URLs, like compiler-course.html as opposed to course4.html or something equally cryptic.
Have a complete site map
Have footer links on every page.
Focus on the written copy/text of the page over the meta tags.


Six Revisions has a nice article on this.

Vote Up Vote Down

@BetL925

Explore Google's SEO article. There is a LOT of information there.

For a little more detail:


Create a sitemap.xml for crawlers to know your site
Keep your URLs organized and short (if possible)
Make your titles relevant.
URLs closer to the domain can be considered more important

i.e. site.com/hi.html is more important than site.com/one/two/three/hi.com
Make the content the focus of the site.


Update: There is also one more thing I found very important (at least for my site): Make sure that it is logical and can be completely (as in all text) viewed in a text based browser (such as lynx). This is important because crawlers will typically view the site as text based and JavaScript disabled. So if you rely heavily on dynamic content and load everything onto the page after it is loaded, a search engine will probably not pick up on any of the data.

Vote Up Vote Down