: How do I get Google to show links to my site hierarchy in search results? I have recently noticed that for some websites, Google is linking to different locations in the site hierarchy instead

@Vandalay111

Rich Snippets Testing Tool Improvements


Last year, Google announced a modification to search results to begin
showing site hierarchies (typically referred to as "breadcrumbs")
rather than standard URLs in cases where it helped users to better
understand a website


You can read how to use breadcrumbs rich snippets markup at Google's Webmaster Tools help page.

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@Lengel546

The Google Webmaster Help team has uploaded a YouTube video that features Matt Cutts discussing:

Why aren't breadcrumbs displaying in search results for my site?


Any updates on "Site hierarchies display in search results" (AKA
breadcrumbs)? My site has clear breadcrumbs, but Google isn't using
them in search results. Any tips for adjusting the links, URLs, or
HTML code to get this to work?

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@Courtney195

Breadcrumbs.

There is little official information available, but it seems that if you put navigational breadcrumbs on your site's pages (the kind that shows the user where he is within your site's hierarchy), the Google bot will pick up the information from there.

From their original announcement:


The information in these new hierarchies come from analyzing destination web pages. For example, if you visit the ProductWiki Spidersapien page, you'll see a series of similar links at the top, "Home> Toys & Games> Robots." These are standard navigational tools used throughout the web called "breadcrumbs," which webmasters frequently show on their sites to help users navigate. By analyzing site breadcrumbs, we've been able to improve the search snippet for a small percentage of search results, and we hope to expand in the future.


If you're looking in implementing breadcrumbs for your site, check out this Best Practices research from LBi: SEO breadcrumbs for site hierarchies in Google

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