: How do you determine the monetary value of an established domain / website? I have some domains that I've been building for the last few years and now I'd like to sell them. I tried several
I have some domains that I've been building for the last few years and now I'd like to sell them. I tried several services (including Sedo) to try and ascertain just how much money each domain was worth, but not one service agreed with any other service's assessment.
I don't want to sell myself short, but I don't want to make the asking price inappropriate.
Is there a formula to determine this, based on rank / traffic / etc? I know it can't be an exact science, but I'd like to be sure that I'm not selling myself short. Additionally, I'd like to be able to tell if I'm paying to much for a domain if I want to buy one in the future.
More posts by @Rivera981
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You can take a look at sites like flippa.com/ where people are buying and selling websites. There you can search for similar websites like yours and see what price they have been sold for.
I suggest if you want to do this, put up a basic HTML page at the root of the domain that says something like...
This domain is for sale. I am not a domain squatter, just an individual looking for a fair price. Email me with a reasonable offer if you are interested.
name@example.com
Having bought one fairly expensive domain name (superuser.com) and having purchased from squatting organizations before (stackoverflow.com was 00 or so), I can tell you I would be far more likely to offer to buy a domain from someone who looks like a real, rational person who just wants a fair price for their domain.
That said, you may have to be very patient until the right serious buyer comes along. But until that "I'm interested in selling" page is out there, you'll never know.
The quick-and-dirty answer is "it's worth whatever someone is willing to pay." I'm not trying to sound unhelpful, but it's the truth.
The pricing of a domain name is SO subjective. It's like trying to set a price for that picture of an alien spaceship you took. Someone may or may not pay anywhere from [CO] to $millions.
There are domain valuation companies that will try to apply a formula along the lines of:
X number of letters + dictionary bonus + sounds-cool fudge factor = $YOUR-RICH!
...but for the most part, these are scams. The problem with trying to set a fixed value (the magic, maximum price where something will sell) is that the market is not even close to liquid. There's simply no "blue book" of domain name values that will tell you what someone should be willing to pay.
What that means to you is that, until someone is willing to write you a check, your domain name is worth exactly $ZERO.
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