: What does Avg Position from Google Webmaster really mean I have a website I am tracking on Google's Webmaster tools. When I look at the Search queries page it shows me a graph of Impressions
I have a website I am tracking on Google's Webmaster tools. When I look at the Search queries page it shows me a graph of Impressions and clicks per day. Underneath that there is a table showing specific results. One of the columns is Avg Position. That columns seems to include paid ads.
Is that correct, does the Avg Position also include the top result ads(the ads at the top of the search results)? I am asking because the company I work for has a not so common name and whenever I Google it our site is the #1 result 100% of the time. The only thing above it is 1 paid add. When I checkout Webmaster tools I notice that searching for our name returns with us at an Avg Position of 2.0. That seems like it would be only possible if paid top result ads were included in that position. Does anyone know?
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When you search for your company make sure to search from a browser you never use (not logged into google). Google does personalized search results so sites you frequent will rank higher for you then for others. This also goes the same for location.
The average position is from organic results only. Also note that the data is global - searches from different countries are likely to return different results, especially if your company name is a standard word or phrase, like "Apple". And as Kinopiko says, image results are also included.
Searches may also include personalised results - if a user searched your company name and kept clicking the second result, Google may choose to put that page above yours for that user.
If you expand the query in Webmaster Tools it will show you the number of impressions for each search position - you can "verify" the average if you like.
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