: In assessing the "searchability" of a site, here's a stab at the major factors: Quality of the content Longevity of the site and content Timeliness of content (how often updated) Quantity of

@Dunderdale272

In assessing the "searchability" of a site, here's a stab at the major factors:


Quality of the content
Longevity of the site and content
Timeliness of content (how often updated)
Quantity of content
Number of inbound links
Quality of the sites sending inbound links (how good are the sites that link to you?)
Timeliness of inbound links (does your link appear in the news? on social networking sites like twitter, perhaps because of "buzz"?)
Content markup semantically savvy (<title>, <h1>, <h2>, <ul>, alt and title attributes
Indexability of your site (robots.txt and sitemap.xml files appropriately specified and are welcoming to search engine bots)


If I knew the order of the importance of these factors I'd be a rich man. I usually refer to the Official Google Webmaster Central Blog, which discusses current issues related to how sites interact with search engines.

Vote Up Vote Down

Login to post a comment!