: Should I use singular or plural nouns in a domain name and why? Me and a group of people are in the process of choosing a domain name for a future website and we aren't sure whether the

@Fox8124981

I disagree with danlefree's answer. I DO THINK that the plural and singular keywords make a difference in search results and ranking, especially in Google. I have NUMEROUS domains and can prove this to be true. In MY opinion, I would pick singular keywords for your domain.

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@Sarah324

Search engines evaluate word stems when assessing keywords - even if the spelling of the word changes dramatically, you won't find an appreciable difference in domain-level keyword value between singular and plural forms.

Use whatever will be easiest for your users to recall, though it is good advice (and best practice) to buy both singular and plural forms of the domain name.

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@Mendez628

The only real benefit of plural over singular is if people search for the plural term more than the singular one which you can tell by doing some search in Google Keywords.

Honestly, I suggest you buy both and do a 301 Redirect from one to the other. The only cost is going to be buying and renewing the extra name each year. Ask yourself this, what if you buy the singular noun domain name and some competitor buys the plural then what do you do? What if a cyber squatter buys it and puts up spam adds on it? How would that negatively effect your site?

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