: SEO: Is there a limit to how long titles/descriptions should be? I am trying to fill up title and meta description for my Tumblr blog. The way I will do that is via the themes. For the

@Mendez628

Google and other search engines are perfectly capable of picking the excerpt from the page content themselves - and will ignore the meta description tag if they suspect anything fishy about it.

So, duplicating your entire post in the meta description will:


get your meta description tag ignored
make your site slower since you almost doubled the size of the HTML by repeating yourself - this will hurt your rank on Google.
maybe cause parsing problems (I suspect browser and spider writers don't spend as much time on the meta tag parsing code as they do on the body)
if the search engines will honor your description they will show the start of the post in the excerpt and not the part around the search keyword - this is likely to lower the number of clicks on that result and reduce your traffic.


So, if you don't have anything meaningful to put in your description just drop the meta description tag.

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@Reiling115

Not specific to Tumblr but using a theme to insert META information is generally a bad idea. This should be handled on a per page (not per site basis) via the CMS. If however the only way to insert HTML tags into your blog is via a theme then yes this does make sense.

Depending on your crawler audience (Google, RDF readers, etc) the length of the description can be varied, however generally for a blog you'll want:


Title: 60 characters max
META-Description: the same as the RSS/Atom summary and around 160 characters max (some say 100) - not a duplicate or snippet of your body content


Depending on the search engine and results presentation the length can vary.

If you are wanting to limit the CMS based on some "best practice" beware that there may be exceptions where the rules need to be broken. Warn the user when the content is too long, but do not block it as there may be method in the madness.

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