: If I understand correctly, you're creating microsites, building links to them and then linking from those microsites to your main site. Is that correct? If it is, you're losing out on a tremendous

@Eichhorn148

If I understand correctly, you're creating microsites, building links to them and then linking from those microsites to your main site. Is that correct?

If it is, you're losing out on a tremendous amount of value. The current search engine algorithms have a strong emphasis on domain diversity - getting links from a number of relevant domains. By creating microsites, you lose out on all of that diversity.

In essence, you're generating more value for those microsites and only passing on a fraction of that value to the main site. You might consider creating landing pages (or subfolders) on the main site for this purpose so that you're building links directly to your main site.

Here's a decent video titled 'The Microsite Mistake' from Rand Fishkin via SEOmoz.

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