: Multiple 301 redirects will impact the ranking of that page. Google has confirmed that a small amount of trust and authority is lost for every 301 redirect. Once isn't a big deal, twice is

@Eichhorn148

Multiple 301 redirects will impact the ranking of that page. Google has confirmed that a small amount of trust and authority is lost for every 301 redirect. Once isn't a big deal, twice is slightly suboptimal but probably nothing to really fret over. Three plus and you're in dangerous territory IMO.

If you can help it, do a one to one 301 redirect from the old page to the new page.

In addition, use something like Httpfox or Live HTTP Headers to check exactly what is being returned once you have it in place.

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