Too much... :) in regards to SEO. 95% of seo is in the actual planning and design of a site/application. The rest is just building backlinks and promoting.

As for SEM, I would est 95% of what google makes per year to be from that. Try researching that figure.

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: How much money globally is spent on SEO/SEM a year? Wondering how big the market is for SEO/SEM, anyone have any fresh, trustworthy, hard numbers?

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