: Narrowing down my large keyword list for new PPC campaign If I have a list of 100 keywords that are candidates for a PPC campaign (my list is actually 1000+). What is the best approach
If I have a list of 100 keywords that are candidates for a PPC campaign (my list is actually 1000+). What is the best approach to narrowing this down to the top 5-10 keywords I should start with?
I'm also wondering if my top chosen keywords for PPC campaign should be my main keywords for SEO site optimization for organic traffic. I also have another question on this site asking: How does one estimate where a competitor is getting most of their traffic from? Thanks.
The website isn't created yet, but will be up in January.
More posts by @Holmes151
1 Comments
Sorted by latest first Latest Oldest Best
For PPC, I would rank terms in the following order:
Most specific
Highest traffic
Lowest competition
This should leave you with the terms which are most likely to convert and get the greatest number of qualified searches without excessive cost.
If you are using the Adwords bid tool and organizing your exported terms on a spreadsheet, it may be easiest to create a "PPC Value" field composed of something like (your subjective 1 to 10 specificity rating * 100) + (estimated searches / 500) + (1.0 - competition value * 100) and rank in descending order on PPC Value.
Terms of Use Create Support ticket Your support tickets Stock Market News! © vmapp.org2024 All Rights reserved.