: Does Google have bad SEO? I find this quite curious. When you search: Search engines Search engine Best search engine Search the web Quickest search engine Bing: Search engine Dogpile: Search

@Phylliss660

SEO is not a goal in and of itself. It's a tool to do one thing, namely get more traffic to your site.

Google does not need SEO, because they are a search engine. You're not going to look for a search engine, you're already using one - using a search engine to look for a search engine is just plain silly.

It's like including the table of contents in your table of contents - while not wrong, it's a bit useless. After all, you don't need help finding the table of contents - you're looking at it.

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@Annie201

If you are curious, you can check the Google's SEO Report Card. :)

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@Cofer257

The reason is purely because Google does not have the word "engine" anywhere on the page. Not in the page title, meta description, URL or page text. If the page title said "Google search engine" then they would undoubtedly be #1 or #2 across the board.

Interestingly, google.co.uk shows up in Bing search results for me. The snippet likely comes from DMOZ since the home page has no meta description (they do that to save every last byte of bandwidth). Google.com's snippet makes no mention of "engine".

Finally, why would they want to rank for "search engine"? Google is already ubiquitous, they don't need the 3 people each day who type "search engine" into a different search engine...

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@Karen161

Yeah, that's true.

But think a while... you go for google to search for other things over internet other than search engines. It will be more commom search for "white fur shoes" than "search engines" in a search engine.

Well, yes, they have a nasty SEO. But it doesn't makes any difference for them. Follow an old joke just for fun [it is still funny nowadays]
www.meangene.com/google/design_for_google.html

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@Chiappetta492

Can you explain why Google would need to have itself appear as a result for the phrase 'search engines' when someone is already searching for search engines while using Google? One would think that if someone is searching for something on Google, they would know that Google is a search engine.

As for other search engines, Google is their biggest competitor. They don't have any business reasons to place Google first.

Finally, Google doesn't have the phrase 'search engine' on their home page. And if someone is going to link to Google's homepage, they are far more likely to do it using the anchor text 'Google' than 'search engine'. Google has transcended being simply a noun or a brand and has become a verb. People now google things, just as they use a kleenex rather than a tissue.

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