: You could have a script that shows ads on a rotation. For example, it would show your ads 50% of the time and his ads the other 50% of the time. Your earnings would not be identical,
You could have a script that shows ads on a rotation. For example, it would show your ads 50% of the time and his ads the other 50% of the time. Your earnings would not be identical, though... because one of you may get more clicks, your clicks may be worth different amount depending on just, really timing and the keyword the visitor came in on.
That said, it's the most common way people solve your problem. If you would like more information, just look up stuff regarded ads on rotation. This is the model HubPages uses to allow its users to make money: ~40% of the time the ads shown are from HubPages' AdSense account and the other 60% of the time the ads are shown, it's ads from the writer's account.
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