: Where is benchmarking in Google Analytics? I remember seeing benchmarking in Google Analytics in the past - in fact I opted in to it on several sites. However, I can't find any more. The Analytics

@Tiffany637

This feature was re-introduced in September 2014 after it was discontinued back in 2011.

Google's official blog post on the re-introduction explains where to find it:


Benchmarking reports can be found in the “Audience” section of the reporting interface [...] If you want to join in, simply check the “Share anonymously with Google and others” box in the Account Settings tab of your account admin page.

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@Yeniel560

After further research it appears the Benchmarking feature is being replaced/upgraded. However, it's currently in a transition period where they got rid of the old benchmarking but haven't released the new one yet... This blog post has some details.

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