: A good resource to get the most out of Google Analytics I was wondering if any one could offer me some advice as to the best resources out there (ideally books) on google analytics. I have
I was wondering if any one could offer me some advice as to the best resources out there (ideally books) on google analytics. I have a basic understanding but have a lot of room for improvement.
The following book "Advanced Web Metrics with Google Analytics" by Brian Clifton, appears to be a good starting but but is already quite dated, even though published in march 2010.
Any advice would be greatly appreciated.
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another good resource to get you started is avinash kaushik's blog (THE analytics guru, now employed at google, handling google analytics):
Avinash Kaushik's Blog: Occam's Razor
You can get a lot from Google's own videos: www.youtube.com/googleanalytics?hl=en
There is a blog, with an index of resources: analytics.blogspot.com/
They also have an education area: www.google.com/analytics/education.html
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