: Changing tag style to font-weight normal I am highlighting key words on my web pages using the <b> tag. I have set all <b> tags to font-weight: normal in my global stylesheet and

@Sent6035632

Semantically the bold tag doesn't mean much and therefor I wouldn't consider it to be black hat SEO tactics. If however you were to do the same to the strong or em tags you are definitely abusing their use.

However, it might not be explicitly mentioned but like everyone has been saying it probably won't do your SEO any good. John makes a good point, why would you use it if it isn't for styling? Check WHATWG for more information on the exact semantics of the different tags and choose the right on for your needs.

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@Sarah324

If you're using the <b> tag but making it look like normal text then this is black hat SEO. The only reason why someone would do this is to manipulate their search engine rankings. That's a blatant violation of the search engines' terms of service.

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