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Welton855

: Multiple Domains, SEO and redirections I work for an ecommerce company which sells a core product, and am currently working on a site for a client. For this particular website, we've purchased

@Welton855

Posted in: #Iis #Redirects

I work for an ecommerce company which sells a core product, and am currently working on a site for a client. For this particular website, we've purchased a number of other domains (aside from the main one), that they'd like pointing to specific single pages. These pages would then have backward links to the main site. The purpose of this is to increase SEO, funnelling more users to the core website.

e.g.
fakesite.com seconddomain.com -> pointing to /FakePage.asp?ID=blah
thirddomain.com -> pointing to /FakePage.asp?ID=blah

The content on each page would be specific to the domain itself - e.g. a manufacturer page/domain. These pages may have links to "buy" the relevant product, which would then go back to fakesite.com. Alternatively I could have separate pages for each domain to point to. What I am unsure about is how to do this with IIS, and what the best practice would be for this in regards to SEO. I am a little bit unsure about redirects and how these affect SEO, or whether there is a more suitable way to do this.

Any information you could give me would be greatly appreciated.

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@Samaraweera270

I wouldn't expect websites consisting of a single page to be given much weight by Google, so I doubt creating links from the extra domains would have much of an effect SEO-wise (unless those domains offer significant content of their own).

Permanent (301) redirects will confer some SEO ranking from the origin site to the destination.

You can set up multiple sites on a single IP/port in IIS by using host headers and binding to a specific domain.

Edit

From what I can understand, you want something like this:

Main domain: somesite.com

Secondary domain: someproduct.com

somesite.com and someproduct.com both point to the same IP. IIS running on that IP uses host headers to bind a different website to each domain (you can use host headers for several websites within one instance of IIS). someproduct.com has its own content (important for SEO), and provides a link to somesite.com/buy?product=someproduct. In this scenario, Google will see someproduct.com as a separate website, which provides links back to somesite.com. You could set up any number of such sites. Keep in mind that for someproduct.com to confer ranking to somesite.com, it will have to be highly ranked by Google itself (i.e. have relevant content and inbound links from other sites).

I don't think you want to force every visit to a certain page to redirect to a secondary domain, but if you did, you'd have to set up a redirect.

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