: Metrics on Potential Website Overhaul We are considering a drastic overhaul of our 5+ year old site - UI, structure, content, SEO, backend, etc. We are not ecommerce, we generate leads for

Posted in: #Analytics #CustomerService #Gui #Metrics #Seo

We are considering a drastic overhaul of our 5+ year old site - UI, structure, content, SEO, backend, etc. We are not ecommerce, we generate leads for a high cost product.

We're aware of the obvious benefits: better customer service, stronger branding, less bandwidth, etc.

A case is being built to fund this project, so the question at hand: what resources are available that would help us estimate what specific changes would impact a variety of metrics (conversions, leads, etc). I am looking for general information, not industry specific.

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@Reiling115

Wow... can I just say you are looking at this all wrong?

Their is no way someone could say make this change and you will get x result because the whole thing is a totality. Except speed. If you increase speed you get an increase.

Having said that, you could work with someone like conversionvoodoo.com to work on the site and say you will get at least a 15% greater conversion rate.

Things that affect the conversion rates:

design
ux
calls to action

Without more specific information, its hard to provide you too much potential detail.

-------------EDIT---------------------

Generic information:

Web Form Conversion Info from Luke W.
Steps to Picking the Perfect Number of Landing Page Form Fields
Which Types of of Form Fields Lower Landing Page Conversions (awesome)
Landing Page Best Practices: Part II

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: Metrics on Potential Website Overhaul We are considering a drastic overhaul of our 5+ year old site - UI, structure, content, SEO, backend, etc. We are not ecommerce, we generate leads for

More posts by @RJPawlick198

: Do search engines understand multiple rel values? I need to have hyperlinks on my page that will look something like: <a href="/someurl" rel="prettyPhoto[main] nofollow">Link</a> So basically

: How to promote the quality/security of your a website to your its customers? Our organization is building a Drupal web platform that we aim at reselling as a cloud service. In order to provide

: How does my DNS provider know that I own the domain that I am managing? Let's say I purchase a domain at RegistrarA, and then I set my domain to use the name servers over at ProviderB since

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