: How much more or less value is placed in tailored meta tags? I just built and released a site for someone. He has an SEO firm working for him. They made a really big stink about the meta

@Murphy175

What you've done is fine. Really all you need to do is the titles. The description is only useful if you don't have a lot of content on the page and the keywords and other meta info aren't used at all by any search engine of significance.

It ticks me off when self-proclaimed SEO experts go around sell this meta-tag snake oil to unsuspecting site owners.

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@Sarah324

Meta tags have no effect on rankings so from that perspective it doesn't matter.

Since the meta description tag can be used as the snippet displayed in Google's search results, it should be unique and contain good copy that accurate describes the page and encourages click thrus. If the meta descriptions are duplicated it may cause Google to choose text from those pages rather then using the meta description tag's content.

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@Angie530

The more your meta information relates to the specific page it's on rather than just some rigid pattern(what you're doing), the better.

There's a lot of value in being able to customize the description meta information, because that's often used as the snippet text in search results. Your current setup basically just sticks a keyword(brand/model) in there, but it would probably be better for that to be an actual description or blurb of what's on that page.

The same largely applies to page titles.

Keywords are not terribly useful anymore, but if you concede to producing the code that allows for customizing the other two fields, it'll easily be reusable for this purpose and you'd save time by not having the argument.

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