Mobile app version of vmapp.org
Login or Join
Dunderdale272

 query : Basic tracking of conversion from Adwords using referrer, is it possible? (both Ads in SERP and in Content Network) Reading in AdWords Help it seems the only way to track clicks to my site

@Dunderdale272

Posted in: #ClickTracking #GoogleAdwords #Referrer #Tracking

Reading in AdWords Help it seems the only way to track clicks to my site from AdWords is to use the Google code snippet.

If I don't want to use such snippet, and simply track the referrer, can we say that clicks coming from Google AdWords (either Ads in SERPs and Ads in Content Network) starts all with a certain url in the referrer?

In other words, can we say:


when referrer is www.google.it/search... or www.google.it/url... then it's coming from organic seacrh
when referrer is something else (tell me what) then it's coming from
and Ad of AdWords


It would suffice for me to distinguish between who is coming form organic SERP and who is coming form click on Ad (I don't need to know which Ad or what keyword).

Is there something (even if non-official) that analyzed this and you could suggest me to read?!

10.01% popularity Vote Up Vote Down


Report

Login to follow query

More posts by @Dunderdale272

1 Comments

Sorted by latest first Latest Oldest Best

 

@Gretchen104

It has always been possible, with varying degrees of reliability. But starting last year, most clients now search via SSL, so the reliability of the referrer field as a way to track adwords clicks is so low you might as well say it is NOT possible to use referrer for this purpose.

The reason you can't trust referrer to calculate your adwords clicks anymore: depending on the browser and platform of the client, the referrer will be blank or it will not contain the query terms (i.e., the referrer will be only "https://www.google.com").

Read more about it in this searchengineland article.

10% popularity Vote Up Vote Down


Report

Back to top | Use Dark Theme