: Is there a SEO benefit of a 'reverse canonical redirect' back to the 'friendly' URL? As far as I understand, you should have a single URL to access a given page on a website to prevent duplicate
As far as I understand, you should have a single URL to access a given page on a website to prevent duplicate issues. With this in mind I have setup IIS7 Rewrite to point my friendly URLs to my .aspx pages. e.g. /category/widgets/ has a rewrite to /category.aspx?id=widgets
Should I allow either of these URLs to resolve my web page, or should I also 301 redirect /category.aspx?id=widgets to /category/widgets/ so that there is only a single URL that resolves the page?
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Yes, you should 301 redirect /category.aspx?id=widgets to /category/widgets/ so that there is only a single URL that resolves the page.
Make sure that you don't accidentally create a redirect loop.
The alternate way is to use the rel="canonical" meta-tag in your code, but as you are using IIS7 the redirect should be simpler to implement.
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