: Redirecting URLs when launching a new website - how to avoid dropping page rank i have over 100 urls in my website which i need to redirect: E.g. /page/how-to-bake-chocolate-cookies/ will redirect

@Shelley277

With regard to speeding along the respidering and re-caching of the site consider running Google Adwords to the new pages (even if it’s a small budget 0/0) – effective, usually cuts revisit time 50% or more.

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@Samaraweera270

The best way is to use 301 redirects in your .htaccess file, the 301 code signals to google that the url has been permanently redirected.

I'd also recommend signing up for Google Webmaster Tools and submitting a sitemap to them, if you haven't already, as this will help them to understand the changes you're making to your site.

redirect 301 /old-url www.yoursite.com/path-to/new/page.html

This article from teknocrat and this query should give you some more information

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