: What is the best way to ensure individual blog posts are shown as top results in Google from a blog? I like to show full posts on my index pages, so they are convenient for visitors to
I like to show full posts on my index pages, so they are convenient for visitors to read and they don't have to click "read more" links to read the full post.
However, with this setup Google often shows the index pages as a first hit for a search which is not convenient for visitors coming from search engines, because they have to find the relevant post on the index page.
Is there an easy way to ensure individual blog posts are first results on google and index pages rank lower? This would be the best, because then the blog would be easy to read for both kinds of visitors: direct visitors would see the full posts on the index pages, while visitors coming from search engines would go directly to the individual posts.
The obvious solution would be to use "noindex,follow" on index pages, so only post pages are indexed, but in an other question people didn't favor this idea, though I'm not sure what harm would it do. That's why I'm asking if there is some other solution.
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This is a common issue for a lot of blogs. The easiest way is just to use the read more link. But, you say you don't want to do that so humor me for a sec.
Making index pages "noindex, follow" is not the best idea since this will give your website a funny hierarchy: the indexed child pages will not have indexed parent pages. I don't think it'll cause immediate issues though, your're just not using a great way to optimize for competitive keywords. Generally, index pages have most authority and are therefor great for ranking for competitive keywords. It would be a shame not to take advantage of this!
So what I propose is the following:
When you write an article, get as much good links to the blog article pages as possible. That way the search engines will know fast enough that the blog article pages is more relevant than the article that's on the index page(s).
Make sure the article is, immediately after publishing, is added to the XML and HTML sitemap so it can be found quickly by the Search Engines.
Please note that blog article pages should in theory be more relevant than the index pages anyway, since the index pages probably have different keywords in the page title, headings and general text.
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