: It is true that your datacenter location will affect only local searches. But, last summer Google made a change and all users are now forced to see local results even if they go to google.com

@Fox8124981

It is true that your datacenter location will affect only local searches. But, last summer Google made a change and all users are now forced to see local results even if they go to google.com . To se the original worldwide results you have to type google.com/ncr in your browser, so my bet is that 98% of the users will never do this.

Local results are more targeted to the users, this is why google is placing more and more serious about this. When the change was applied I've seen a change in the traffic, some sites went down, other sites went up. I think SEO right now is more about marketing it local. If you win loca, then you will have a lot of searches. The global orientated strategy does not work anymore.

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