: How can I confirm the results of Search Engine Optimization (SEO) work? Is there some recommended way of confirming that SEO is working and that your website actually climbs in Google searches?

@Rambettina238

I am not sure about advance web ranking. I do believe in tracking keywords through Analytics and webmaster tools. If a particular keyword is on Page 1 and still not giving you enough traffic then it's of no use.

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@Heady270

You need to benchmark. Get a tool like Advanced Web Ranking at www.advancedwebranking.com/ and try the free 30 trial. I don't actually like this software much but I am a full time SEO and this is the best there is.

After install set up your search engines, input your keywords and the software will automatically query the search engines for your keywords and get your search engine positions (it also ties in with analytics I think).

Run it weekly (or monthly) and observe the change in your search engine positions for your keywords to see if your SEO campaign is working.

Good Luck =)

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@Welton855

Google and Bing both provide services for this.


Google has www.google.com/webmasters/tools/ Bing from Microsoft has www.bing.com/toolbox/webmaster/

Once you register your site with both of these sites, each will track, your average position, # of impressions, click through rate, and a number of other metrics by keyword. Also, they are free, so there is no reason not to sign up for them!

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