: Are videos inherently good for SEO? My business partner is convinced that having a video on a page is inherently good for SEO and will improve its ranking. I'm trying to find some evidence

@BetL925

As Mike Hudson said, now that video appears in Google's universal results, having video gives you another opportunity to appear in serps and engage people in your site. However, having one video on one page probably won't have an impact. For video to have an impact, you need to take it seriously and work with a strategic approach. Create video tutorials, updates, demos, and add them to your site. Make sure to create a video XML sitemap, and add schema microformats to each video.

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@Rivera981

One of the reasons why people suggest that video is beneficial to SEO is because Google deliberately surfaces videos in it's blended results.

So where once, there were no video results in a search engine results page (SERP), now almost every search triggers a video/image blended results page.

That then means that if you have a video that's on a relevant page, with proper best practice implementation and tagging etc, your video could show in results against competitors where a normal organic snippet would never show.

There's also the engagement piece. A video is much more highly engaging as content than text, so time on site, and time to return to search results could be greatly extended.

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@Welton855

@Ryan Steel is correct, there is no inherent value, just the value based off of the quality.

One way to assure some quality is to make sure you follow the schema on schema.org/VideoObject on your video pages so that Google knows as much relevant information about your video as possible.

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@Angie530

"Inherently" is the keyword here. Just putting videos on your page has zero impact on rankings from a on site optimization stand point.

What videos help with are your engagement metrics (time on site, bounce rates, etc). Google has started taking these metrics into a more favorable account when deciding how to measure a users "experience" of their suggested results.

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