: Social media guide for web startups I'm looking for a social media guide that would talk me through all the different steps involved with setting up social media for a new website (e.g. how
I'm looking for a social media guide that would talk me through all the different steps involved with setting up social media for a new website (e.g. how to create accounts on the main social media like Facebook and Twitter, how to get new fans/followers, highlight the things one should avoid doing...) The guide should primarily cover the startup phase of a website, and ideally be in PDF or other printer-friendly formats. Google returned a lot of results for social media guide startup, none of which really stood out, hence the question on Pro webmasters.
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The Social Media for Dummies book sounds very appropriate for your situation. I found the first section on developing a higher-level strategy to be the most interesting part, but you should find the practical step-by-step guides in the rest of the book very useful.
However, I think I agree with @bikedorkseattle that you should leave social integration until later: There's enough work involved in building and promoting a website without losing focus on social media, which is well known to be very time consuming and hard to get right.
I know O'Reilly has a book about this: "Social Network Analysis for Startups".
Also, there is a ton of good info on SeoMoz about these kinds of topics.
I'll say this though. We are in the middle of the redesign of our site. I told the designer to not worry about ads or social media. I don't regret it. Design for the user first, add the social elements later.
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