: When I update the site, the traffic goes down Has it happened to you, you update the site create a whole new pages with a new better design the traffic goes down immediately? What could the

@Megan663

There are right ways and wrong ways to update content. As in the previous post, did you change the URI in the process.

Page updates can and frequently impact your rankings in Google and Bing sometimes up and sometimes down.

You need to check the referrer source of the page prior and after the content update to be sure of the cause.

If it is a loss in ogranic search traffic to the page, then you should engage a SEO expert to teach you how to update pages and not impact your search rankings (or even better improve them).

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@Annie201

If the URL of the page is the same the links have nothing to do with traffic going down. However the content of the page has a lot to do with it, meta tags specifically if you changed your title your rankings probably dropped. I'd wait to see if Google re-indexes you around the same position you were in.

If you updated your entire domain and didn't create 301 redirects and the URL structure changed of your entire site then it's common your traffic will go down. So if you changed your entire Domain and the URL's have changed setup redirects.

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