: Can server errors cause major traffic drop from Google? My web server was down for about 30 min. The next day (30~ hours from the event) I noticed major drop in traffic from Google. The normal

@Miguel251

Google creates cache version of web pages, so even if its down it will still be ranked, but if its down for an extended amount of time a competitor can easily slip ahead (usually this happens when a competitor updates an existing web page that is listed in the search results).

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@Si4351233

Leading up to the event search traffic may have been higher than it is now and not have to do with your server having problems. Just like traffic goes up during the holidays. I guess it would depend on the event if it was locally or nationally promoted. 30 minutes of downtime shouldn't affect your traffic.

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@Merenda212

That depends on if Google tried to crawl it while it was down. If it did, it may have pushed it down or pulled it from its list thinking that it was a dead link.

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