: What effect does using Schema.org's "significantLinks" property on anchors have for SEO and what is the ideal use? I'm practicing application of Schema.org. Anyone who's browsed the documentation

@Fox8124981

An article from Searchenginejournal stated that


Schema.org brought about a revolutionary collaboration between the
world’s top search engines to create a method that made it easier to
categorize and identify important information on websites. However,
local businesses are largely behind when it comes to adopting current
web design and SEO practices.

Geographic Markup

Making sure a business’ geographic and contact information is listed
correctly on their website should be the first step when it comes to
implementing schema onto a website. The Local Business section of
Schema.org has a variety of categories that businesses can implement
as part of the footer or contact page of their website, including
address, phone, fax, operating hours, and even accepted payment types.

The schema markup is displayed via div tags and isn’t displayed on the
live version of the website. The div tags designate the information
that applies to the chosen schema markup:

ABC Attorneys 123 Main Street Malibu, CA 90263 Phone: 555-423-2352 URL of Map

In this example for an Attorney’s office, the only information that is
displayed on the public-facing side of the website is the information
between the span and div tags. Visitors won’t be able to tell that a
business is using schema unless they view the source code of the
website.

The ‘itemprop’ in the span tag identifies the schema markup property
for that piece of information. All available properties are shown on
Schema.org in their applicable category. we did it in our gemstone
site and we found it more worth it.

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@Sarah324

As of right now, schema.org microformats are primarily used to display purposes in search results. So far there has not been any indication that they affect search results in any significant way. Plus with that particular format being easy to abuse i would suspect it would have no effect on rankings. I would speculate it will serve other purposes somehow related to the display of search results.

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