: Canonicals with differing content Interesting conundrum here with canonicals. Lets say I have a site with a "verified" system where other websites can become so and so "verified". Their url to
Interesting conundrum here with canonicals. Lets say I have a site with a "verified" system where other websites can become so and so "verified". Their url to send people to confirm verification is something like "blah.com/verify/company1" and "blah.com/verify/company2". But logically "blah.com/verify" itself is not verifying anyone in particular, so it redirects to the signup form to get verified, at "blah.com/verify/register".
As far as the actual companies registered, I figure it doesn't make sense to index every individual url with only the tiny difference of which company name it's saying yay or nay to being verified, so canonicals could come in handy on those pages to condense the indexing. Yet making "blah.com/verify" the canonical "hub" doesn't work well because it's a signup form, not a verification page, so technically has quite different content from the various verification pages themselves. But at the same time it's a bit unfair to choose 1 company to point all the canonical benefits to and use that as the "hub", yet a bit wasteful to have google index every individual verification page and spread out all that linkjuice.
Basically, I'm just looking for advice, what's best for this from a search engine standpoint?
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Unless being verified on one company's page is the same as being verified on another (as opposed to having to be verified for each company separately), then this probably isn't a good use of canonical, though it's good that you're thinking about not polluting the search index.
If it doesn't matter which company's page the user gets verified with, perhaps you can just create an example.com/verify/generic which favors no company. Otherwise, let Google index the individual company pages or just an index page that lets users select which company they want to be verified for.
Canonicals should only be used on pages with mostly the same content as the page you are referencing with the canonical tag. So if these pages you want to add the canonical too differ quite a lot from the page you want to canonical too, this is not the correct time to use a canonical tag.
Google has just posted an article on canoical that may be of some use to you
5 common mistakes with rel=canonical
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