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Si4351233

: Worth changing the URL structure to incorporate keywords? I am migrating my blog from PHP to ASP.NET and while recoding the whole website, I figured I might as well improve the URL structure.

@Si4351233

Posted in: #Keywords #Seo #Url

I am migrating my blog from PHP to ASP.NET and while recoding the whole website, I figured I might as well improve the URL structure.

This is how an URL looks like now:

example.com/blog/post/755/hakurei-reimu-cosplay-from-touhou-by-kishigami-hana


and this is hould it will look after the change (cosplay being the dynamic main keyword of the post):

example.com/blog/cosplay/hakurei-reimu-cosplay-from-touhou-by-kishigami-hana-755/


The website is a bit more than a half year old and receives around 650k page views a month, mainly from search traffic. Of course everything would be redirected with 301 redirects. Do you think it is worth changing to a new URL structure, or will it harm the ranking in the long run?

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@Sent6035632

If I was getting 650k views per month on a page I might improve the page contents if needed, but I would not change the URL.

Something you can try is to create another page with the desired keywords and monitor to see which draws more traffic and better results.

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@Yeniel560

In general, having keywords in the URL is a plus. It is an SEO ranking factor and it is useful for users so they have an idea of what the target page will contain.

Having said that, in your example it is entirely pointless to change. Your URL already has keywords, including what's apparently your most important keyword (cosplay). Changing things now will almost certainly make no difference or even harm your rankings.

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@Si4351233

Having keywords in your URL will improve your traffic over time, and I couldn't see a reason why having no keywords could harm your ranking.

It might impact it at the very beginning, as you'd have to submit a new sitemap to all the search engines and it might take a little bit for them to pick up on the new structure.



Short and Skinny: Short term, it might harm a little bit. Long term, definitely help.

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