: Which URL is SEO friendly? I have to choose between two usernames, one comprises of just my first name i.e. http://example.com/john while the other comprises of full name i.e. http://example.com/johnsmith.

@Correia994

Actually, using keywords in your URL doesn't significantly affect your ranking, but if you've got the choice, why not go for /johnsmith? It would be both SEO and user friendly.
However, to rank for a specific keyword, you have to use this keyword in the page title, in headings, in the page text etc.
Here's the article with more detailed explanation on improving visibility in SERPS.

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@Welton855

There's no need to artificially add keywords to your URLs. There's no need to create fake, static-looking URLs for Google. We published a blog post on static-looking vs dynamic URLs a while back, which has some more insights on that topic.

With that in mind, I would recommend choosing a URL-structure that is useful to the user, and not choosing one for SEO purposes. Also, if you find that it's not easily possible to create an absolutely clean URL structure, consider just keeping the dynamic URLs (eg example.com/users.php?id=12345 ).

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@Speyer207

Yes, the latter one is better. Yet, if applicable, /john-smith is better than /johnsmith

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@Sarah324

If your exact search term is going to be the full 'John Smith', I am pretty certain that you are indeed correct and that having /johnsmith would be better as you are targeting a more refined search term and the extension matches up completely with the search term, which we can only assume is a good thing.

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