: SEO URL structure for tag search on site I am looking to add tags to each product on my site e.g. brown, x products under £x, second hand x, refurbished x etc. Once you click these tags

@Pierce454

You might find these two Matt Cutts videos interesting:


Do tag clouds help or hinder SEO?
Is it worth spending time on creating tags and categories


As long as it is useful for your users it should not become a problem. (If it would you can always set up NOINDEX,FOLLOW META tags to indicate that you don't want the pages indexed).

What can become a problem is if you display too much content on the result pages in a way they are recognized as "duplicate" content so they won't rank well or at all. The majority of content should be on the detail page of the items.

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@Pope3001725

By all means you could use a hierarchical URL approach for tags. The key is to keep it structured. As a for instance, I would use the following approach given your scenarios:


/tags/products/color/brown
/tags/products/price/under-100
/tags/products/status/refurbished


Assuming all products are properly tagged in a database, it then becomes a rather trivial matter of fetching them based off the URL. As far as pulling up similar tags, that is also trivial if you implement it in this type of hierarchical manner.

As far as this being a bad / black-hat technique, that is simply untrue. If you were creating dynamic pages to be indexed based off of user search results, that would be bad. However you are not doing that... you are creating permalink search pages with relevant content, so you should be in the clear. On that note, however, I would say not to create too many tags. The lower the ratio of (actual content) / (tag search results) is, the more spammy your site will appear to bots.

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