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Alves908

: Google rewriting description of Singapore site, how can this be optimized? For this page, when searching using this, it appears in the description: Tian Huat Tan, Etienne Andre, Jun Sun,

@Alves908

Posted in: #Google #MetaDescription #Seo

For this page, when searching using this, it appears in the description:


Tian Huat Tan, Etienne Andre, Jun Sun, Yang Liu, Jin Song Dong and
Manman Chen. Dynamic Synthesis of Local Time Requirement for Service Composition.


But for this page when searching using this, it appears in the description:


Jun SUN. Research Staff. School of Computing National University of
Singapore Computing 1 (COM1) ... Email: sunjun (AT) comp.nus.edu.sg
...


Two pages are using tables, but how Google choose the description? And is there any tools that can help optimize the on-page optimization?

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@Merenda212

Google choose description via meta description tag. If webpage don't have any meta description tag, Google automatically take random content from page (here random content is content from starting of web page).

If you want to optimize your webpage, you must have to add meta description tab. For example: <meta name="description" content="some nice content which is appear on Google" />

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@Welton855

The description is called the snippet. It will come from various places depending on the query. Google tries show the most relevant content to the user and will often find text which includes some or all of the keywords searched for.

One place to help them is the meta description tag which is very often used as the snippet.
Sometimes Google uses a description obtained from DMOZ.

Here are Google's recommendations.

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