: Our "Contact Us" page is outperforming our "Home" page on Google We're looking at how our website is performing in Google and noticing that our "contact us" page is outperforming our "homepage"

@Mendez628

A lot of ranking weight comes from the CTR (Click-Through Rate), the number of times the link is clicked relative to the number of times it is shown (impressions). This CTR hugely depends on "how interesting" the suggestion looks to the observer (the people who searched something in Google and got your suggestion among all the other suggestions), not so much on the actual content of the page, because the people see that content only after already having clicked.

The suggestion shown by Google consists most often of : the link title, the real url and a brief description. If you get those right, people seeing both links will at one glance see that one suggestion is the contacts page and the other is the homepage, and click accordingly to what they are looking for.

The link title is usually the page title and the description is usually the description from the meta tag in the page head.
I say usually, because it might be e.g. that all your pages have the same description meta tag and that google's algorithms decided that e.g. the first words/phrases of your page, the form field labels (button labels), image alt text,... are more indicative.

Think also, that maybe people know your company through another (real world?) channel and that 90% of your visitors maybe only used google to quickly lookup your address or phone number before calling or coming. In that case they will rather click on the suggestion that looks like it has the contact details and so this will influence its ranking over time.

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@Welton855

As you said, it makes sense to rank that way. You do not have to do anything dirty though and all you can do is to provide additional information on your homepage.

This happens often on sites where the homepage has lots of product images but not much text. You do not have to turn it into a contact page but provide more context and - to feel good about it - do so in a way which is nice and helpful to your visitors.

The orthogonal thing to check is your inbound links. If, for some reason, many more people are linking to your contact page, it will be tougher to change and you have to concentrate on getting links to the homepage.

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