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Ravi8258870

: GA Source/Medium/Campaign for QR or typos I'm doing an experiment for a realtor with a single property sites (e.g. 123address.com) and we want to track the various traffic sources but confused

@Ravi8258870

Posted in: #Google #GoogleAnalytics #Seo

I'm doing an experiment for a realtor with a single property sites (e.g. 123address.com) and we want to track the various traffic sources but confused on the GA terminology


agentsite.com featured properties page
agentsite.com normal search results
syndicated MLS data, this could appear on any domain that shows the 'virtual tour url'
QR Code on the FOR SALE sign in yard
typo redirect (it's a funny street name so we got a
typo domain 123addresss.com)


I'm looking at this and wondering what I should enter support.google.com/analytics/answer/1033867?hl=en[1]
I know the agentsite.com should look like:


Source: agentsite.com Medium: featured_properties
Source: agentsite.com Medium: search_results
Source: MLS Medium: virtual_tour
Source: qrcode Medium: ???
Source: 123addrez.com Medium: redirect?


I'm struggling with QR Code and typo redirect..QR code for example, I assume the Source would be "qrcode" but what would Medium be? the same? Does it matter?

Finally as I'm a total noob, should "Campaign Name" be the same for all of the above? "123 Address Sale"

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@Jessie594

Okay so the first thing to make clear here is that you're using the Google Analytics URL Builder to add campaign parameters.

And you're correct, you're confused by the terminology used...


Source: The source sending the traffic via the URL.
Medium: What type of traffic is it.
Term: A term that identifies the specifics of the type of traffic.
Content: Distinguishes between different specifics.
Campaign: A name given to the overall campaign.


So, as an example, for offline QR codes:-

domain.com/?utm_source=offline&utm_medium=mobile&utm_term=signage&utm_content=for_sale_yards&utm_campaign=QR_Codes


This isn't an ideal scenario as from what I can gather, you're trying to add campaign tracking to a URL that will typically be triggered offline, but something such as the above, would allow you to clearly track a campaign for QR code referrals.

If this doesn't answer your question though, you'll have to be clearer about what you're trying to achieve and I'll modify my answer as necessary.

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In order to track typos of your domain, you could, create server aliases in your server vhost configuration for this...

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