: Can't recover from Panda/Penguin/Zoo? Think to start a new site So I got hit by Panda/Penguin before two years. My site was completely white-hat, and it was wallpaper related site. Such type

@Miguel251

If you are having a penalty issue doing a 301 redirect will not fix that. It will most likely redirect the penalty.

Be careful when buying old domains, some of them have penalties on them and that is why the owner is selling them.

Get Webmaster Tools, see if there are any manual action penalties. If there aren't see what your rankings are. It could just be that the way Google Ranks your type of product has changed. You can also see the Search terms used to access your website and which type of search (Google Search or Image Search).

If you get most visits from Google Image Search then make sure your image alt tags are correct. Also look at your Google Analytics (or other analytics software) and pinpoint when the drop was then search Google to find if there was an algorithm update then. If there was you may know the cause, after which you can then respond with an action to fix it.

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@Murray432

Do you have Google Webmaster Tools? If not, go sign up right now. If you have a manual penalty then it will be in the notification.

If you do not have a manual penalty, then you need to check the quality of all of your backlinks. If you have some spammy sites linking to you, Google can put you in a "bad neighborhood" that will devalue your site. Luckily, if you have spammy backlinks, you can use the disavow tool in Webmaster tools to get Google to ignore those links.

You also need to do some competitive analysis. Search results are not static. You may be on page 1 now, but if 30 other sites do a better job of ranking you may end up on page 4 next week. Look at what the top sites are for specific long tail search terms. Don't just search desktop wallpaper. Search for the specific types you offer like - exotic car desktop wallpaper or something similar. Look at those sites and see what they are doing that you are not. Look at where they are getting their backlinks and such.

Last, don't bother building a new site with 301 redirects. 301 redirects are specifically used to preserve relevance from an old page to a new one. It would do no good to do so, it would be a waste of your time.

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@Nimeshi995

Before redirecting everything, consider if it's your content that has the problem or if it's the backlinks that were devalued.

Around the time you saw the drop, many "low quality link" networks were under fire. As the link networks were devalued, so were the sites that they were propping up on the SERPs. If your problem is related to penguin and bad links, redirecting to a new domain would do little to solve the problem.

EDIT:
To cap your questions, it's unlikely that you are directly penalized. Google's algorithm probably decided that your site isn't offering anything that warrants high position in the SERPs (right or wrong) so your traffic fell off to match.

One step you can take is to figure out if all of your pages lost incoming traffic or if you just had a few pages that were keeping your traffic so high. If it was only a few pages drawing all the traffic from google, then you may have just been lucky to grab the traffic in the first place. If your homepage lost significant traffic then it's a different story (meaning your entire site was likely devalued on its key search phrases).

For example I was working on a site that lost 20% of its traffic when google removed one page from the top position in the SERPs on a broad keyword search term. We never knew why google liked that one page because it was a terrible page. There's not much we can do to recover that page because things have majorly changed in the SERPs on that search phrase. The homepage however continued to receive the same traffic.

Tl;dr

Force google to rank your site higher by making it a great site that offers a lot to users searching for your key search terms. Keep in mind that the landscape of the key search terms leading to your site may have changed dramatically over the years since the "penalty".

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