: Google analytics giving false statistics for localhost I'm developing an ASP.NET MVC site and I'm using Google Universal Analytics to test how to use that. Essentially every page has code that
I'm developing an ASP.NET MVC site and I'm using Google Universal Analytics to test how to use that. Essentially every page has code that calls the Google Analytics JS function and all that is working fine.
However my application is running entirely on localhost while it is being developed. The only external functionality I'm using is Google Analytics itself.
After loading various pages and clicking buttons etc I'm getting statistics and graphs that claim approx. 30% of my "users" (should only be me) are from Russia, another 10% from the US and the remaining is actually from me, in England.
To further add to it, many of the Russian and US statistics are from different browsers I've never even used let alone tested the application with. Again, the entire thing is running local.
What is going on?
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You may also want to checkout it this post analyticsedge.com/2014/12/removing-referral-spam-google-analytics/
Adding these filters and segments can help you effectively filter out spam traffic.
I would tend to agree that this sounds like referral spam. One way to check this would be to look at the hostname report. In Google Analytics, click on Audience -> Technology -> Network and change the primary dimension to "Hostname" (primary dimension is under the graph and above the table). In there, you should see localhost for your traffic and then the others from the spam.
It is a pain, but it is relatively easy to get rid of. Here is an article on filtering this out by creating a new view. megalytic.com/blog/how-to-filter-out-fake-referrals-and-other-google-analytics-spam
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