: What's the difference between Returning Visitors and Multisession? I used both predefined segments on GA but they are different. Isn't a returning visitor automatically a multisession user (and

@Lengel546

Returning users and multi sessions are close by definition but they are not the same. It's hard to be explained (for me of course), but the idea is: you visit a website - you are new visitor. You visit the same site again 15 minutes later (a session duration is 30 mins by default) - you are returning visitor and you are not a multi-session user yet. The reverse variant is possible too, as a new user could be a multi-session user.

EDIT: example of a new user session being also multi-session user - the user below is recorded as new user once and as returning user 25 times, making all sessions of the multi-session user 26 (more than returning user sessions). Note, that if the selected period was for example the last 2 weeks instead of month - this user would be reported as returning user only and the numbers would be the same for both multi-session users and returning users

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