: Is Alexa Rank a true representation of growth? I handle the SEO of the company's website. Last month we peaked at a national Alexa Rank of around 30,000, but in the past 3 weeks it has

@Pierce454

No Alexa is not a good representation of growth. it just a tool that will show you a no. that is according to the only alexa terms so if the alexa ranking is falling then you don't have to worry about it because this will never harm your website search appearance, traffic and keyword ranking.

I also have a website and i have try almost everything but the alexa no. is not stable so you just focus on your seo work don't worry about alexa.

and if you want to update your alexa ranking so do one thing update your blog continuously and also update something about alexa in your blog as well as post website links on alexa forums

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@Berumen354

We talked about Alexa here on Webmasters a lot.

Alexa is useless and relies on users using their toolbar. It has junk metrics and unreliable data.

I advise you not to consider Alexa ranking in any terms. Still, I'm not sure why do people use it, it's total gibberish.

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@Odierno851

Alexa rank is the worst representation of growth in terms of SEO

Alexa rank is the best representation of the growth in usage of the Alexa toolbar.

Your website's rank in Alexa is determined by the number of users browsing your website with the Alexa toolbar installed in their browser. When it comes to SEO, it means nothing.

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@Rambettina238

Short answer: Definitely no.

Alexa a very bad representation of growth especially for small sites. We run a couple of sites and the numbers are way off especially when the traffic is low.

Like the executives in your company, there are a lot of people who want easy metrics to gauge (as opposed to "correct metric") and hence the popularity of Alexa. Alexa data is easily available but not correct. Ignore it

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