: Ad layout for programs - Illustrator or InDesign today I'm looking for some advice from folks who have laid out event programs. In this case, the client (a local nonprofit) has a famous keynote

@Turnbaugh909

Depends entirely upon ad style.

If the ads are more illustrative in nature, I'd use Illustrator for the ad, then place then in a master Indesign document. Ads with text transforms, image interactions (cutouts) or with other non-critical design elements such as spot illustrations or flourishes can often be easier to create in Illustrator.

If the ads are more text-based, I'd use Indesign for the ads as well as a master document.

There is no set rule as to which one is better or should be used - Illustrator or Indesign. It really all comes down to personal preference and features needed.

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@Speyer780

I've done a bunch of those, and I would do them in InDesign. You can probably get the ads made in Illustrator and the end result will look the same, but the tools in ID are the ones meant for those tasks. The "template" function will probably be easier as well (new master page vs. creating a new document).

And if the rest of the document is going to be in InDesign, why add a layer of complexity every time you need to make a change?

If this were a one-off one-sheet, I'd say you could go with either. Multiple pages, multiple layouts, potential for reoccurring job — go with InDesign.

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@Cooney243

Either one.


Obviously it would be easier to lay each ad out in Illustrator (that's what it's there for)


Actually, that's not really it's specific purpose. But it does just fine. If you'll be doing any kind of vector work in your ads it may be easier to have such a simple thing all in one doc.

On the other hand, InD does have the better type tools. And templated layout is very straightforward. If you wanted to share styles or colors across the ads (it works in some programs) you could even set them up as a book to make syncing painless.

It all comes down to where you're most comfortable. They are both capable layout environments for simple 1-page pieces. You'll be faster where you know the tool best.

I would avoid saving out the ads as PDF. Since you're controlling the whole scope (program and ads), link directly to the source files and if you have to make updates you can open them directly from the program and updating won't require another PDF export.

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@Ogunnowo857

If it was me I'd do the artwork for the individual ad's in InDesign, save them as individual PDFs and then import them into the 'event program' InDesign document.

InDesign is a page layout program and that is exactly what it should be used for, layout. Try to keep Illustrator for creating complex vector artwork only. InDesign's typesetting tools are far superior and quicker to work with than Illustrator's, this is no coincidence.

I sometimes visit other ad agencies and chuckle when I see designers using Illustrator, or god forbid an old copy of Freehand, to create copy heavy double page spreads. Usually the designers in question are Luddites who miss rubbing down Letraset and reprography.

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