: What principles of whitespace were used in this email? I received this beautiful email from Skillshare and thought that their white space was done well. Below is the bottom of that email which

@Murray976

The math seems clear to me.

50px between sections, 25px between paragraphs.

Then 75px above the unsubscribe notice. Although this looks a bit less than 75px. But definitely more than 50px. I'd set it at 50px if it were me, just to remain consistent.

So for a formula I guess it would be:
section margin bottom = 2x paragraph margin bottom
This is actually a good formula for a great deal of web design. It creates enough visual separation between sections and supports a good "rhythm" when reading.

Page design canons, as BESW points out, somewhat translate to the web. Good design is generally good design regardless of the medium.

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