: How can I improve this icon/design? Been working on an icon for a blog called Bitcrate which focuses on tech/media stuff. First off, what I have so far: I didn't want to do some rehash

@Sent7350415

Love the idea that you are working on, and I actually caught on to the B & C at the first glance. My two cents:


Lose the protruding edges at the top and bottom, most crates don't
have them
The width MUST be wider than the height. Right now it looks more
like a podium (used to give speeches). Increasing the width should
help.
As someone suggested, the B at times does resemble a 3 so try using
a different font.
The perspective of B and C must blend with the crate (as someone
already suggested)

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@Rivera951

I agree with a lot of the comments. I like the art style I don't think you should change it - I think that the perspective needs to be adjusted like below.

The white line is optional - I guess it depends on how your design finishes up. I prefer subtle so if you don't need it to accent the crate I'd leave it out.

I also think that the letters should be improved but not made glaringly obvious. I think you are on to something cool here. I played around and as seen below I got something that resembles a non-symmetrical butt :) I messed with a few other ideas but I actually prefer the way yours is developing over any others. At first glance I though of jigsaw pieces. I think you have an opportunity here to develop your logo into (as John mentioned) something similar to the arrow in the FedEx logos, or the A-Z smile in the Amazon one.



Good luck with your design - I hope I've given you some more food for thought.

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@Michele215

A few thoughts:


It took me a while to notice the B C letters in the logo.
The straight lines should follow the perspective of the crate.
Crate-ness could be improved.


I sketched a little something below, take from it what you will:


Characters is 8-bit-ish.
Crate is 2 tone.
Still has a 'bite' metaphor, but more legible letters.
Perspective is followed.

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@Jessie844

It is a good strong, shape, but I confess that I did not get the bitten-thing, nor the hinge. I do however got the crate. To me, the white negative shapes sort of looks like puzzle pieces (eh.. at least one of them). You could of course play on that assosiation... bits and pieces --- puzzle pieces --- crate. But it might be a little far out?

I like the idea of "bit + crate", but maybe simplify a little, and maybe highlight the crate element - stylised of course. Warning: this is a very crude sketch, just to get the idea.


To me this is what a crate is. I am not at all saying you should make it like this, I am just thinking of proportions. What you have is a good strong shape, it will probably work well in recognition, but I am unsure as to wether people will "get" it.

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@Jennifer810

At first glance, I miss the "crate" object, my brain identified it as a pillar. Perhaps if it was more square (less rectangular) it would be more recognizable.

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@Hamaas979

Design is subjective, but this looks like a classy logo to me.

Only minor suggestion is to smooth out the smaller circles. Because they are almost round, they draw the eye unwantedly. Make them either oval (like the big one), or round, not almost round.

Also, instead of playing with the anchors on the two smaller circles, try using the pathfinder tool to crop out a pure circle/oval shape.

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