: Critique: how to awesomize this logo? This is a course assignment (project) but with real client. The image shows the current logo, colourful text and the chimp as the letter "O". I tried to

@Merenda852

I guess there's way to much going on—I really don't know where to look first. Cut back on the number of colours. Make the monkey face really stand out by having the lettering be just a single colour. It's a good rule of thumb to have a single focal point in your logo, so as not to confuse the viewer where their attention should be.

Also, I've been taught to use text centering for wedding invitations and death circulars only, so you might want to think about left- or right-aligning your payoff. Also, if you use a more modest typeface on the payoff, more attention can go to the logo's focal point: the chimp.

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@Lee3735518

Well, need to say that current revision is not good in all and already dated. I would recommend to check the logos mostly oriented on web in actual size:



In such way you will see what is not good much clearer. So what I would suggest:


First of all, get rid this colorfull look. It can memorize test for color blindness.
I would recommend to change the font.. for example to something "cute" like Museo Rounded, etc.
I think lowercase will be better in this case.
Tagline.. It becomes almost unreadable. It is a good argument to force client to use normal font for tagline. In many cases logo will be used even in smaller size and tagline will be just like a dirt.
I would suggest to do flat monkey, more artistic and much more simple. For example: www.behance.net/gallery/8380403/Negative-space-animal-masterpieces

Looking forward your revisions!

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