: How would you rate this logo-concept for a fiber optic Internet company and how can I improve it? Above is the concept behind the logo. And below is the description of what company does.

@Pope1402555

Well, I would hate to go against the crowd here, but I totally disagree that you need to rethink your design. In fact, I think the reasoning behind your idea is very solid. The idea of using the fiber optics as a symbol for connectivity is clever without being contrived and most importantly, it gives you a gut feeling of "this is a technology company" while remaining clean and minimalistic.

However, while your thought process was good, the execution is lacking. All it needs is some attention to detail.




The most important change is the spacing. That little bit of whitespace better defines the shapes and lets you see the circle at the bottom left even if it were the same color. Also, the length of the cables is based on the size of the circle, which makes them feel more balanced. I made the secondary color orange because it is hard to see yellow on a white background.



It's still a bit boring, but even changes of a few pixels can make a huge difference. You did a great job of having a good reason for each part of your design, you just need to do the same for each shape in the logo.

Sorry if that was a bit too in-depth, but I hope this was a better critique than "you need to start over". Let the man have some creativity!

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@Jessie844

Personally, I think you are way off track.

There is nothing that tells me that the blue and yellow thingy is either fiber cable or "N", without your little explanatory rebus at the top. To me it is a company name with some blue thingy floating absentmindedly above. If you need to explain an image to a bunch of designers by making another much more complicated image, you might want to rethink.

Trying to make an N of two bits of "cable" is constructed, contrived and misleading. Some people, maybe in the fiber-cable business might get it, most will not. An for those who only wants better internet: do not care.

Who is it for? Is if for cable-geeks; nerds that spend their lives discussing fiber optics? doubt it. For most people, fiber optics is pretty abstract, and I am not sure if putting a "cable" in the logo is meaningful or helpful. You want a logo that makes your company look serious, solid and trustworthy (fun, games and silly-creatures-logos are for software-geeks only).

Drop the cabel-y bit, drop the yellow (if you can), keep the blue (if you must) and go for a pure text-based logo. Experiment with some other fonts. Find one that is solid, clear. Then you can consider tweaking a tiny bit.

Consider what kind of company this is for: you do not need a logo with an "app-recognition". This will not be a programme on your computer or phone. You want people to recognise it on packaging, ads etc.

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@Cofer715

I like it. It has a minimalistic, flat feel that is the trend for web design right now. For some reason the yellow opening looks a little misaligned to me, and perhaps you could add another yellow opening to the other line as well. Also, have you thought about beefing up the lines a little bit?

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@Vandalay110

I think it needs alot more work. To me it just looks like two tubes with little to no significance. You may be better off making a logo out of the company name and then adding embellishments. Sometimes simple is better.

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@Angie364

I would either be going very literal, or very abstract, but not a mish mash in between the two like you currently have.

Two more well associated concepts for fibre optics, one literal, one abstract:


Create an image of the wiring itself, with the company name on it.
Use the infinite sign, like a well known fibre optic ISP here in the UK. The infinite sign is extremely relevant to fibre optics, and if I were you, I'd be relishing the opportunity to make a concept with it.


Your current concept has quite weak foundations, and it isn't entirely clear what it's getting at. Even if you don't like either of these ideas, they may help to spark a concept with a deeper meaning.

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@Vandalay110

Personally, I'd shy away from the pure yellow, pure(ish) blue colour combination. Nothing screams 'cheap' and 'pedestrian' to me like the use of two or three pure and saturated primary colours. Try and come up with examples of logos that do, and ask yourself whether you want to be in that kind of company.

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