: How can I represent photographing people's life in an iconic logo? I'm building a website in which the people upload videos and photos. It is more about people's life than fine art photography,

@Turnbaugh909

To me, if it's about someone's life, people should play a larger role if the icon is to be about photography

Mountains and a sun don't convey "life" to me at all. They convey "landscape" photo.

Use of a camera or aperture would convey photography - not the person behind the camera.

While a camera is certainly in use, and people do take photos of landscapes, I wouldn't place those elements as important if trying to portray "life" in general.

Off the top of my head..... I see people figures with green "face detect" rectangles. Or someone taking a selfie, or a person taking photo of a group of others. Or just a group of people who appear to be having fun. The photos which seem to have the largest "life" or emotional attachment to most are of people in some way.

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@Shelley591

I know it is very important to capture the meaning of the company / website into the logo.


This is false. A logo doesn't have to do any of that. In fact, it's usually not fair that it carry that burden.

Rather, a logo is simply a way to uniquely identify your company or product. What your company or product does is communicated by a much larger collection of branding elements above and beyond the logo itself.

The oft-quoted Paul Rand is worth quoting yet again:


A logo is a flag, a signature, an escutcheon.

A logo doesn’t sell (directly), it identifies.

A logo is rarely a description of a business.

A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.

A logo is less important than the product it signifies; what it means is more important than what it looks like.

www.paul-rand.com/foundation/thoughts_logosflags/

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@Chiappetta793

Just going on your comment of "The camera idea has a problem: Instagram. It'd look much like its logo, and could be confusing as they have kinda the same idea"

Doing a quick Google search shows you just how easy you can portray the image of a camera in a logo.



You need to play about more, try doing some quick sketches of things that represent your "brand", do brain-storms, write down some word association - instead of just tweaking the one mountain image you're using at the moment.

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